Build a custom calculator to streamline the sales process
Sanger & Eby created a proprietary web-based application for ATX. Sales associates can input custom data points, including the:
- Current costs for the customer’s legacy backup power solution.
- Specific supercapacitor model and price tailored to the customer.
- Peak shavings potential, or the money the customer could save by leveraging the supercapacitor for electricity during peak hours.
The output is a bespoke web page showing exactly when the customer will see a return on their investment in the supercapacitor, illustrated in an easy-to-digest line chart. Further proving the value of the supercapacitor to customers, the chart also shows how much more money they’ll spend over time if they continue using outdated technology and how much more money they’ll save over time with the supercapacitor.
This TCO calculator, as it came to be known, is an incredibly powerful sales tool for their internal team. Not only does it provide the incontrovertible data discussed above, but it also generates a PDF report for the salesperson to send directly to the customer. This generated report saves the salesperson time on the follow-up portion of the sales process — time they can use to pitch another customer.