Research and a website overhaul lead to superior UX
Despite the challenges of the website redesign for COAS, the team at Sanger & Eby had an advantage: We had worked with NKU before to complete a restructure and redesign of their Steely Library website.
We were able to not only leverage our established relationships with NKU staff members, but also our past experience coding within NKU’s Adobe Experience Manager (AEM) environment. We were also already well acquainted with the university’s style guidelines and templates, making it seamless to suggest and implement changes to the COAS site.
Here are the tasks we undertook to launch the new site for the NKU college:
Our research for the new COAS website consisted of:
- An audit of their current site
- An analysis of other university websites to inform our new design
- A collaborative content audit in tandem with the COAS team to review the analytics of each page, flag disconnects between each department’s target messaging and the content existing within the COAS structure, and identify content gaps
This comprehensive research allowed us to enter into planning and design with the confidence that we were building the right site for the COAS…one that would appeal to ideal prospective students.