Boosting sales with streamlined contest management

Strategy

Through a series of collaborative working sessions with Macy’s, Sanger & Eby developed a 360-degree view of contest operations and business rules. Then, we created an interactive prototype to help Macy’s team understand, review and approve functionality prior to writing any code. We developed a data structure to effectively manage all the variations of contests and their associated business rules.

Built-in status tracking ensures all parties are aware of timing, issues and next steps. Data automatically feeds into the compensation system, thus eliminating manual calculations and dramatically boosting productivity. Detailed sorting, filtering and searching functions enable system users to quickly and efficiently manage the queue.

The final application brought 11 different forms, hundreds of logic pathways, integration with existing client systems and automatic PDF generation into one automated, streamlined contest system.

Results

Sales contest creation, approval and management have been dramatically streamlined. The cross-functional system was distributed throughout Macy’s entire stores network. It has enabled contest sponsors and the compensation team to collaborate seamlessly to communicate, create contests, request clarification, modify contest parameters and approve or reject requests.

After the successful launch, Macy’s partnered with Sanger & Eby to extend the system to be used by Bloomingdale’s stores as well.

Do you need help reimagining how your company manages systems and processes? Let’s talk!