Effective & engaging sustainability communications

Macy’s sustainability-focused communications showcase accomplishments and promotes engagement through interactive features and positive content.

Challenge

Corporate social responsibility and transparency are a high-priority for corporations everywhere, and sustainability is a critical element. It is a key component of a company’s culture, contributions and employer brand, especially when recruiting young employees.

Macy’s Green Living website wasn’t communicating these values effectively as content was updated sporadically and awareness was low.

Services:

Content strategy & development Search engine optimization Responsive website design & development Digital design Custom application development Ongoing maintenance & support

Macy’s sustainability-focused communications showcase accomplishments and promotes engagement through interactive features and positive content.

Services:

Content strategy & development Search engine optimization Responsive website design & development Digital design Custom application development Ongoing maintenance & support

Challenge

Corporate social responsibility and transparency are a high-priority for corporations everywhere, and sustainability is a critical element. It is a key component of a company’s culture, contributions and employer brand, especially when recruiting young employees.

Macy’s Green Living website wasn’t communicating these values effectively as content was updated sporadically and awareness was low.

Close up of website navigation and image banner on a sustainability article
Various screens of the sustainability section on the Coast to Coast website
Close up of the solar dashboard on the sustainability landing page

Strategy

Macy’s Corporate Communications department partnered with Sanger & Eby to develop a new approach as well as a communication strategy to promote its great work in sustainability for both internal and external audiences.

Building on the success of an earlier collaboration to create Macy’s corporate news site, Sanger & Eby created a new sustainability section on Coast to Coast. We worked with Macy’s to enrich the content and provide interactive features, including a custom solar dashboard that provides real-time statistics on the energy and money saved daily by Macy’s solar energy installations.

Tech stack

The following languages and platforms were used to bring this project to life:

Languages

HTML5
CSS

Frameworks/tools

ASP.NET
.NET MVC
MS SQL Server
Bootstrap
jQuery
jQuery UI

CMS

Umbraco CMS

APIs/integrations

Google Analytics
Macy's internal ERP system

Results

The sustainability section is one of the most popular pages on the site month after month, usually only second to the home page, and articles in this section have some of the highest engagement rates on the site.

 

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