Can your web visitors easily find what they need while interacting with your site? Improve your user experience by identifying key users and making sure your site is tailored for your primary audiences.
Video summary: 5 ways to improve your website UX
Maybe you’re more of a visual learner, or you can’t watch a video right now. Whatever the case may be, we don’t want you to lose out on the UX tips we offered in this edition of our quick tips YouTube series. Without further ado, here’s what you missed:
Industry research tells us that improving your user experience design will greatly improve the conversion rates on your site overall. Yep, that includes on your careers page for those of you looking for new talent to join your company.
But how? Let’s take a look at the advice from the video.
1. Explore your website’s analytics
One way to start bettering your UX is by exploring your site’s analytics. This data can lead you to areas of your site that need the most optimization. Then, you know exactly where to focus your initial UX efforts.
2. Tailor your site to your primary users
Regardless of what your data says, it’s crucial to identify your key users and ensure you are tailoring your site to this primary audience. That's because the way your main users interact with your site might not be the same way you and your internal team do.
The takeaway? It's important to consider the whole experience from your user’s perspective rather than your own. Solicit their feedback if you need help understanding their POV.
3. Evaluate your main navigation menu
Another common problem area from a website UX perspective is your navigation menu. If your menu is overloaded with too many items and long drop-down menus, consider which sections and pages your users will be looking for first. Which will be the most important to them? Then, clean up your menus to reflect this.
One method to evaluate navigation further is to conduct a simple user test with a handful of people from your key demographic. Observe if they encounter struggles with locating important content via the main menu. The results will often open your eyes to a number of issues you might not have even been aware of but can now solve thanks to the user feedback you receive.
4. Run a content audit on your website
Another important thing that you can do to bolster UX is to run a content audit on your site. Doing so keeps your navigation and sitemap pages clean and up-to-date — deleting and reorganizing pages and sections as needed. As a result, users can find what they’re looking for more easily; they won’t have to sift through extraneous content.
5. Take advantage of internal linking within your site
One final tip for boosting your site’s UX? Utilize internal linking as much as you can across your entire site.
You don’t want any page to be a dead end, so always provide links to other helpful resources on your site. You can accomplish this with bold buttons, hyperlinked text throughout your paragraphs and other visual block callouts that link to your related pages.
The goal is to provide your users with multiple opportunities to find more of the content they need in different areas of each page.
“The way that your primary users interact with your site might not be the same way that you and your internal team do. So it’s important to consider the whole experience from your users’ perspective, rather than from your own."