Candidates are always online. Chatbots are, too.

Published: 03/22/23

Help your candidates get the most out of your career website by providing multiple opportunities for them to easily find information, ask questions, and schedule appointments.

Illustration of a chatbot communicating with job candidates

Chatbots have been generating quite a buzz lately, especially with the drastic improvements to ChatGPT,  sparking debates on their impact on employer branding. However, according to Randstad, a whopping 82% of job seekers believe the ideal recruiter interaction is a mix between innovative technology and personal, human interaction. So, while you might think integrating a chatbot means you are sacrificing authentic communication, a chatbot may actually leave your candidates feeling supported, relieve them of some heavy-lifting, and offer them a personalized experience and interaction where there previously was none.

While chatbots may lack the personal touch of human interaction, this is inherent to the digital realm. However, they offer a unique advantage by opening up new avenues to gather valuable information from potential candidates. It's widely understood that chatbots are not human, but the exciting development is the introduction of responsive interactions, which was previously limited to forms or emails. In fact, a recent study revealed that an impressive 92 percent of applicants regarded the swift responses and reactions of chatbots as their most significant benefit.

According to Talent Board, the top 2 reasons candidates withdraw from the hiring process are:

  1. They felt their time was disrespected
  2. The process took too long

Chatbots can help candidates navigate your site, share their career interests and contact information, explore job options, upload a resumé and schedule an interview, and apply, all in one place, providing an efficient and painless process for both the candidate and recruitment team.

The quicker you can take candidates through the job search and application process and the easier you can make it, the less likely they are to get frustrated and abandon the process with your career's website.

Using chatbots to provide communication options on your careers site is the first step in assuring candidates that you’re thinking about them as people rather than just numbers. Your career website may be solid and your navigation may be easy to understand, but everybody uses the internet differently. Providing multiple ways for a candidate to interact in the way they prefer acknowledges that human needs and behaviors vary. Chatbots are not required and your candidates don’t have to use them if they don’t want to.

Chatbots for recruiting:

  1. Are quick and efficient: Chatbots provide fast responses, reducing waiting times for candidates and speeding up the recruiting process.
  2. Are available 24/7: Unlike human recruiters, chatbots are always available to support candidates, offering assistance at any time.
  3. Provide instant information: Chatbots offer immediate access to job details, application requirements, company culture, and benefits, helping candidates make informed decisions.
  4. Offer a personalized experience: Well-designed chatbots can provide customized interactions based on candidate profiles, creating a more engaging and tailored experience.

Help your team help your candidates

It is important to remember that a chatbot’s purpose is not to replace your company’s talent acquisition team, but to support it. Simply, chatbots can be there when you can’t.

Incorporating chatbots into your careers site may actually make the experience more personal and more candidate-centric. We’re here to help you enhance candidate experience, create your chatbot communication strategy and write chatbot conversation scripts that elevate your employer brand.