Employer branding

The stakes are at an all time high to attract and retain top talent. 

Male and female coworkers looking at laptop screen in a conference room

Attracting right-fit candidates to your company is more difficult than ever. The hiring market is saturated with opportunities for the best talent. And job seekers today want a mutually beneficial relationship; one where the employer takes care of its employees and shares their values.

At Sanger & Eby, we'll bring your employer brand to life, eloquently conveying your company’s unique differentiators and values to ideal prospective employees. 

Let’s talk

1. We work with:

  • Talent Acquisition & Recruiting
  • Internal Communications
  • Human Resources
  • Employee Relations

2. To provide:

  • Employer brand development
  • Employee value proposition (EVP)
  • Careers website
  • Recruitment marketing 
  • Messaging and content development
  • Style guides & toolkits

3. That results in:

  • Enhanced company and employer reputation
  • A more qualified applicant pool
  • Reduced time to hire
  • Reduced hiring costs
  • Memorable candidate experience
  • Increased employee engagement
  • Increased employee retention


Your company is a great place to work, but does your employer brand communicate this?

Your employer brand is your company’s one-of-a-kind internal story. Told effectively, it paints a picture of what it’s like to work for your organization. Values, culture, benefits — a clearly articulated employer brand compellingly expresses these details to ideal prospective hires. Appealing to and hiring ideal candidates means happier employees and a higher retention rate. 

And it doesn’t stop there. 

Once your ideal candidates are hired, a strong employer brand carries them through a consistent onboarding experience and ensures crystal clear communications across the entire employment lifecycle.  

Foster positive employee experiences — from first touch to first day and beyond. 

Our process begins with putting pen to paper on an Employee Value Proposition (EVP) and continues as we create intuitive, branded technologies — from careers websites to benefits portals — for both potential and current employees. 

“Sanger & Eby's solution for Macy’s works well for candidates AND our recruiting team. It’s integrated directly into our ATS so any changes to the application are implemented instantly, with no need to maintain or update a separate application. This streamlines the process and reduces administrative burden. It also means we have the same application for every applicant, regardless of how they apply. It’s the ideal approach and we’re very excited about the results.”

– Heather McAninch, Former Director, Recruitment Business Processes, Macy's


Bring us your challenges

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Employer brand is not clearly communicated

Are you having trouble attracting quality candidates? Is your employer brand telling the right story?

Read how we helped Kao.

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Poor candidate experience

Is your careers site is outdated and hard to navigate? Is relevant information is missing? Does your job search and apply not work on mobile?

See how we helped Macy's reach top talent.

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No roadmap

You have your recruitment and communication goals but not the best way to get there? Do you need an outside perspective on your next technology project or communication plan?

Learn how we helped E.W. Scripps.

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Low employee engagement

Are you positioned to attract the right candidates? Do you have the right strategy to engage throughout the employee lifecycle?

See how JOANN's employer brand help set them apart .

Let's talk

We’re looking forward to hearing from you!!