A new strategy and priorities of communication for website redesign drive recruiting success and overcome outcome-based funding challenges at a suburban community college.
Challenge
St. Charles Community College had an ineffective website that wasn’t engaging key stakeholders, driving applications or aiding enrollment goals. They needed a partner to help them create a strategically organized and redesigned website – one that communicated with and provided excellent user experience for their multiple target audiences while emphasizing the “community” in community college.
Strategy
Sanger & Eby conducted extensive research, including focus groups and stakeholder interviews with multiple user types, a faculty and staff survey and a detailed competitive analysis to identify strengths, opportunities and effectively understand user needs. Based on the integrated learnings from this effort, we developed a comprehensive strategy to ensure the needs of all user types – from new and incoming students to returning learners to community members – were met effectively and engagingly. In addition to an overall strategy, Sanger & Eby created detailed audience profiles and a content strategy for the newly re-imagined website, as well as a measurement and analytics plan to effectively demonstrate return on investment.
Services:
Focus groups & stakeholder interviews
Competitive analysis
Content audit, strategy & development
Information architecture development
User experience planning
User testing
Responsive website design & development
CMS research, selection, customization & implementation
Measurement & analytics planning
A new strategy and priorities of communication for website redesign drive recruiting success and overcome outcome-based funding challenges at a suburban community college.
Services:
Focus groups & stakeholder interviews
Competitive analysis
Content audit, strategy & development
Information architecture development
User experience planning
User testing
Responsive website design & development
CMS research, selection, customization & implementation
Measurement & analytics planning
Challenge
St. Charles Community College had an ineffective website that wasn’t engaging key stakeholders, driving applications or aiding enrollment goals. They needed a partner to help them create a strategically organized and redesigned website – one that communicated with and provided excellent user experience for their multiple target audiences while emphasizing the “community” in community college.
Strategy
Sanger & Eby conducted extensive research, including focus groups and stakeholder interviews with multiple user types, a faculty and staff survey and a detailed competitive analysis to identify strengths, opportunities and effectively understand user needs. Based on the integrated learnings from this effort, we developed a comprehensive strategy to ensure the needs of all user types – from new and incoming students to returning learners to community members – were met effectively and engagingly. In addition to an overall strategy, Sanger & Eby created detailed audience profiles and a content strategy for the newly re-imagined website, as well as a measurement and analytics plan to effectively demonstrate return on investment.
