Strategy
Sanger & Eby conducted a series of focus groups with high school seniors to determine their motivators in deciding to learn more about a college or university, as well as their deciding factors for choosing a school. Key learnings from the focus groups centered around printed recruiting materials as a primary information source and driver in decision-making.
Sanger & Eby conducted a competitive survey of printed recruiting materials from a range of colleges and universities, including schools very different from and very similar to Mount St. Joseph University, identifying strengths and opportunities as well as market whitespace.