Communications support corporate restructuring

Corporate restructuring has been a major component of Macy’s continued growth and Sanger & Eby has been a key partner in developing communications supporting the organizational changes and the culture. From turning diverse brands and name plates to a unified nationwide organization to converting the corporate name from Federated Department Stores to Macy’s, Inc., we’ve worked with them every step of the way.

For the Federated (Macy’s) – May merger, Sanger & Eby developed an employee communication strategy to facilitate the transition. We created a welcome kit that was rolled out to all new May employees the day the merger was approved by the FTC, and developed an intranet site to serve as an information center and resource hub for employees. We also created an analyst website with up-to-the minute press releases, FTC information, and information and news about the merger.

In 2008, the company phased out its diverse nameplates to unify under the single Macy’s brand. To support this effort, Sanger & Eby created strategically aligned print and interactive components to simplify the transition for associates as well as customers.

As Macy’s continued to evolve and grow, Sanger & Eby developed an employee website with an online application for jobs nationwide, outplacement resources, surveys to gauge program success and facilitate continuous improvement, and back-end administration for streamlined access to employee information and reporting.

Services:

Communication strategy Content strategy & development Multi-channel campaign design Print & digital design User experience planning Information architecture development Responsive website design & development Custom application development Data architecture & systems Integration Motion graphic design Ongoing maintenance & support

Corporate restructuring has been a major component of Macy’s continued growth and Sanger & Eby has been a key partner in developing communications supporting the organizational changes and the culture. From turning diverse brands and name plates to a unified nationwide organization to converting the corporate name from Federated Department Stores to Macy’s, Inc., we’ve worked with them every step of the way.

Services:

Communication strategy Content strategy & development Multi-channel campaign design Print & digital design User experience planning Information architecture development Responsive website design & development Custom application development Data architecture & systems Integration Motion graphic design Ongoing maintenance & support

For the Federated (Macy’s) – May merger, Sanger & Eby developed an employee communication strategy to facilitate the transition. We created a welcome kit that was rolled out to all new May employees the day the merger was approved by the FTC, and developed an intranet site to serve as an information center and resource hub for employees. We also created an analyst website with up-to-the minute press releases, FTC information, and information and news about the merger.

In 2008, the company phased out its diverse nameplates to unify under the single Macy’s brand. To support this effort, Sanger & Eby created strategically aligned print and interactive components to simplify the transition for associates as well as customers.

As Macy’s continued to evolve and grow, Sanger & Eby developed an employee website with an online application for jobs nationwide, outplacement resources, surveys to gauge program success and facilitate continuous improvement, and back-end administration for streamlined access to employee information and reporting.

Over time, the organization’s mergers and acquisitions have resulted in complex benefits needs for with 17 different employee types and more than 50 different combinations of benefit levels and services. To address this challenge, Sanger & Eby recently partnered with Macy’s to create a custom solution that streamlines and simplifies management of and access to complex benefits data.

Tech stack

The following languages and platforms were used to bring this project to life:

Languages

HTML5
CSS

Frameworks/tools

ASP
ASP.NET Core
Bootstrap
jQuery
jQuery UI
MS SQL Server

CMS

SharePoint

APIs/integrations

Google Analytics

Strategic internal communications are critical to successful corporate transitions, and ensuring employees understand the organization’s direction directly impacts the bottom line. Understanding the company facilitates the creation of the right communication style and tone, and helps the organization move forward in a unified, sustainable way.

 

If you need assistance in communicating a transition, company milestone or another internal matter – Sanger & Eby is a partner you can count on for strategic advice and expert implementation. Let’s talk!

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