These forecasts are shared with a diverse and extensive audience of leaders, innovators and change makers in both the field of education and in the community who work to promote equitable outcomes for youth.
The first five forecasts were printed publications posted as PDFs on the website that could be ordered then shipped upon request by a fulfillment agency. For Forecast 6.0, they wanted a strategic partner to help them transform their new content into an engaging, inspiring web-based experience.
This new forecast was already written as a traditional printed publication and came with a design aesthetic that contrasted the overarching KnowledgeWorks brand. With an aggressive timeline and multiple stakeholders, our team got to work imagining what was possible.
Our user experience team began with a deep dive to review KnowledgeWorks' existing forecasts, analytics, current website design and functionality. This deep dive helped us restructure the new content with interactive components and a forecast navigation that fit within the existing navigational structure of the KnowledgeWorks site.
Next, we sourced realistic photography for their unique subject matter and worked on an aesthetic that creatively melded the forecast design direction with KnowledgeWorks' brand.
Then, we worked alongside the development team to make design and content adjustments within the existing content management system.
The interface design for Forecast 6.0 exceeded the client’s expectations. Transforming their already successful initiative into an optimized, digital experience expanded their reach to new audiences as well as their reputation as a leader in the education industry and the strategic foresight field. With information now readily available for those seeking resources from KnowledgeWorks, they are actively supporting a generation of confident and skilled learners ready to contribute to their communities.