From the start of our project with JOANN, we engaged directly with employees across all levels, roles, locations and business units. Understanding the good, the bad and the in-between of working at JOANN was essential in helping our team discover company’s strengths and unique business offerings.
Our team crafted detailed personas, an employer value proposition, communication pillars, brand voice and messaging from our deep-dive research.
Following approval from the JOANN team, we set out to execute their comprehensive and creative employer brand. Introducing the new brand required content and a communication strategy that we helped create to ensure the project was seamlessly and successfully adopted within the JOANN culture.