Strategy
First, we researched the budding field, interviewed key College personnel about the new program and conducted a competitive analysis of Clark State’s chosen peers. We ideated on compelling themes to serve as the foundation for communication about the program, then developed content and design for the program’s initial brochure that stylistically could be leveraged for future print and digital pieces.
Results
While the program is new to the industry, Clark State Community College is ready to communicate to prospective students the value that their program brings to the field and to them.