Compelling creative creates authentic connections for Atrium Medical Center

For more than 15 years, Sanger & Eby has partnered with Atrium Medical Center Foundation to create engaging communications that bring their powerful message into the homes and hearts of the community.

Challenge

As a leading Southwest Ohio healthcare provider, Atrium Medical Center strives to provide their patients with the most innovative facilities and treatment options available, while also providing their staff with extensive and progressive education and research opportunities. To meet the monumental challenge of supporting a state-of-the-art health care facility, the Hospital’s Foundation must turn to the community they serve for funding and communicate compelling reasons for donors to engage.

Atrium’s donor base includes individuals, families, businesses, community groups and other foundations – each with unique needs and preferred communication styles. To prevent donor burnout, the Foundation must continually reinvent the request for support while working to connect with and engage new donors.

Services:

Research & strategy Messaging & content development Print & digital design Project & vendor management

For more than 15 years, Sanger & Eby has partnered with Atrium Medical Center Foundation to create engaging communications that bring their powerful message into the homes and hearts of the community.

Services:

Research & strategy Messaging & content development Print & digital design Project & vendor management

Challenge

As a leading Southwest Ohio healthcare provider, Atrium Medical Center strives to provide their patients with the most innovative facilities and treatment options available, while also providing their staff with extensive and progressive education and research opportunities. To meet the monumental challenge of supporting a state-of-the-art health care facility, the Hospital’s Foundation must turn to the community they serve for funding and communicate compelling reasons for donors to engage.

Atrium’s donor base includes individuals, families, businesses, community groups and other foundations – each with unique needs and preferred communication styles. To prevent donor burnout, the Foundation must continually reinvent the request for support while working to connect with and engage new donors.

Atrium Medical Center Foundation's logo and stationery shown with the hospital's tower, an architectural icon of the hospital.
Covers from three different annual reports.
Design components from the Foundation's "Tomorrow's Promise" annual campaign.

Strategy

On an annual basis, the Foundation designates an area of care within the hospital system as the focus for all its fundraising efforts. They then engage the creative team at Sanger & Eby to bring the theme to life.

Each campaign is developed with its own unique look and feel while still complying with and complementing the overarching Foundation brand. This approach helps to cultivate a renewed engagement with the Foundation’s ongoing mission while also preventing donor burnout. Messaging is carefully crafted with strong calls-to-action that inspire donors to act and support the year’s mission.

All collateral created throughout the year, including case statements, appeal letters, event invitations, the annual report, update letters and more, incorporates the fresh new look and feel to further the campaign’s reach. 

Results

Sanger & Eby’s communications expertise has helped the Foundation consistently exceed campaign fundraising goals, including their capital campaign that secured more than $5 million for construction of the new state-of-the-art hospital and heart care center. Other areas of care that have been advanced by these efforts include women’s health, cancer care, child and newborn health, cardiovascular health and neurosciences.

Over the past decade, the Foundation has nearly doubled its donor base and tripled the number of donors who have included the Foundation in their wills and estate plans. Sanger & Eby’s work with the Atrium Medical Center has helped create a substantial impact across Southwest Ohio and continues to improve the lives of all who are touched by the hospital and Foundation’s work.

 

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