S&E Quick tips: Take control of your home page

Struggling with a cluttered home page? In this episode of our quick tips video series, learn how to make a good first impression and better serve your website visitors.

Identify objectives icon
Identify your main objectives
Fine-tune messaging icon
Fine-tune messaging and layout
Cut content icon
Eliminate nonessential content
“A common challenge that we see is when organizations have internal departments that want their hand in what goes on the home page. They want their own content featured there, but when not managed well, this is where a lot of home pages can go wrong.”

Hi guys, welcome to our S&E Quick Tips video series - where we share helpful industry tips for you to use and incorporate into your next project.

Today's topic is: Taking control of your home page priorities and content.

We often see clients struggling with their home page because over time they'll tend to just keep adding more and more content there, but before you know it the home page might morph into a bit of a cluttered mess, that can be overwhelming for your users to navigate. And since your home page can be your first impression to your audience, it's so important to maintain control over what gets displayed there and ultimately how it's serving your end users.

So, let's run through some specific ways to prioritize your home page content.

First, identify the main objectives or tasks you would want your primary audience to be performing on your site. This could be having then fill out a form, requesting more information, or simply just building more awareness and engagement with your brand.

Once you've identified those most high priority tasks, begin to fine-tune your messaging and layout to best serve those tasks. And this also means eliminating anything that doesn't help your users in meeting those key objectives.

A common challenge that we see is when organizations have internal departments that want their hand in what goes on the home page. They want their own content featured there, but when not managed well this is where a lot of home pages can go wrong. They become too cluttered and hard to navigate. Which would instantly turn your users away.

So try to set clear boundaries with your team around how and where to intentional feature this kind of department-specific content in a way that feels organized and purposeful.

And at the end of the day, always be sure to save your prime real estate for your core message and objective. That way that's what will shine through as the hero of your home page.

That wraps up today's quick tips, hopefully you've found them helpful. Please tune-in for more tips and let us know if there's a topic you'd like us to cover in the future.

Need help prioritizing your home page? Get in touch.