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Driving sales with streamlined display ordering

Client: Macy's, Inc. Industry: Retail Get in touch

The beauty business is a major profit center for Macy’s and a tremendous driver of foot traffic into the stores. The holiday shopping season is a particularly critical time with exceptionally high-volume selling. Macy’s administrative team handled dozens of beauty vendor’s competing requests for space and displays across hundreds of stores.

Challenge

Macy’s process for managing requests for space and displays as well as ordering and tracking materials was time-intensive, inefficient and completed manually. Macy’s needed a better way to manage these vendor request for space and displays during the holiday season and ongoing.

Services:

User experience planning & user interface design Information architecture development Custom application development Data architecture & systems integration Ongoing maintenance & support

The beauty business is a major profit center for Macy’s and a tremendous driver of foot traffic into the stores. The holiday shopping season is a particularly critical time with exceptionally high-volume selling. Macy’s administrative team handled dozens of beauty vendor’s competing requests for space and displays across hundreds of stores.

Services:

User experience planning & user interface design Information architecture development Custom application development Data architecture & systems integration Ongoing maintenance & support

Challenge

Macy’s process for managing requests for space and displays as well as ordering and tracking materials was time-intensive, inefficient and completed manually. Macy’s needed a better way to manage these vendor request for space and displays during the holiday season and ongoing.

Screens from the cosmetics system
Screens from the cosmetics system

Strategy

Sanger & Eby created the system architecture, designed the user interface and developed a custom web-based solution that enables all parties to work within one system. The system is comprised of two independent web tools that connect vendors with Macy’s locations nationwide. One tool is accessed by the vendors with a secure login; the other tool is accessed by store personnel seamlessly through their intranet. All data is stored securely with the corporate network behind corporate firewalls. All business logic was developed using the .NET programming language as required by the client.

Over the years, as new programs were developed and rolled-out the two web tools have been enhanced to add efficiencies and additional security.

Tech stack

The following languages and platforms were used to bring this project to life:

Languages

HTML5
CSS
JavaScript

Frameworks/tools

ASP.NET
MS SQL Server
Microsoft Access
jQuery
jQuery UI
jQuery DataTables

Results

The multi-phased custom solution has streamlined operations and helped ensure success for Macy’s beauty vendors and the retail giant. Vendor’s can now request displays, review orders and enter tracking numbers online. Macy’s team members can effectively manage the space, approve requests and request for materials all in one place – enabling the company to better meet customer needs and drive strong sales results.

 

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