The beauty business is a major profit center for Macy’s as well as other department store retailers; it’s also a tremendous driver of foot traffic into the stores. The holiday shopping season is a high-volume selling time, with beauty vendors competing for space on prominent extended displays throughout the cosmetics department as well as in extended display areas in other in-store areas. In preparation for this critical buying period, Macy’s needed a way to effectively and efficiently manage these in-store vendor holiday displays.
Sanger & Eby created the system architecture, designed the user interface, and developed a custom web-based solution to facilitate vendor requests for displays while enabling the Macy’s team to effectively manage the space. Built within a secure network and coded in the .NET programming language, the system interfaces seamlessly both for external vendors as well as for the Macy’s team.
The multi-phased Cosmetics Holiday Outposts system has streamlined operations and helped ensure success for Macy’s beauty vendors as well as for the retail giant, simplifying space requests and ensuring appealing, well-balanced displays that meet customer needs and drive strong sales results.