Often referred to as the crown jewel of the Queen City, the Cincinnati Art Museum’s stunning collection was under-served by its standard website. Sanger and Eby worked with CAM to produce a new, beautiful responsive website that better represents the museum’s needs.
While visiting the Cincinnati Art Museum in person creates thought-provoking and memorable encounters and sparks genuine engagement and connection, the museum’s website fell far short of creating similar engagement. The site wasn’t mobile-friendly, making it difficult for many users to engage – a significant issue given that the majority of Internet access now occurs through mobile devices. The CAM team also needed to drive attendance (both online and in-person) and provide online access to its collection for an engaging experience for users regardless of how they visit.
The Sanger & Eby team worked in partnership with the CAM team, utilizing input from community partners and the public to re-imagine the experience, creating an elegant and streamlined experience that not only beautifully showcases CAM’s collections, but also draws visitors into the site to explore programs and offerings and drive attendance.
Improved navigation, intuitive design, a flexible and extensible events calendar, and accessibility help connect more people with art – with a special focus on teachers and students. Elegant new tools provide resources for educators – including more than 300 cross-curricular classroom resources housed in a searchable database.
The new website launched in March 2016 to widespread acclaim and international news coverage. Museum Louis and Louise Dieterle Nippert Director Cameron Kitchin says “Through our digital strategy, we now bring art and scholarship into everyone’s mobile device, home, and workplace. The museum’s new website provides a user-oriented experience and new research capabilities so we can better share the story of art – past, present, and future.”
Don’t miss Sanger & Eby’s Jeff Webster and Cincinnati Art Museum’s Nicole Kroger discussing this innovative project on the Responsive Web Design Podcast with Karen McGrane and Ethan Marcotte!