Tolles needed more engaging, effective recruiting materials. The school’s rack cards, which were handed out at high-school visits and open houses, were outdated and lacked one very important element: compelling reasons to choose Tolles.
To ensure the recruiting materials were reflective of the actual Tolles experience, the Sanger & Eby team went right to the source to gather insight. We solicited information from teachers through a survey to get firsthand knowledge of program offerings, success rates, job placements and more. We also worked directly with teachers to develop the copy and design of each card.
To help combat the lack of awareness of career paths, we prominently featured companies that work with Tolles to support the students who graduate from their programs with a solid and reputable education, as well as a multitude of real career paths in thriving industries.
The final rack card is modern, eye-catching and engaging. It effectively communicates why a prospective student should choose Tolles for their high school education. The rack card also details programs in a student-centric way, making it more approachable and useful. Additionally, because of their involvement in the project, teachers are now proud to use the rack card as a recruiting tool!