Strategic web updates help Mount St. Joseph University ‘Climb Higher’

With a desire to more impactfully connect with prospective students online but no need for a complete website redesign, Mount St. Joseph University needed updated, strategic digital pathways and creative messaging deployed within their current website.

Challenge

With virtual engagement replacing in-person campus events and visits as a result of the COVID-19 pandemic in 2020, Mount St. Joseph University needed to quickly make impactful updates to key pages on their website to capture the attention of prospective students.

Commonly referred to as ‘The Mount,’ Mount St. Joseph is a Catholic University located in the near suburbs of Cincinnati, Ohio. The University prides itself on delivering high-quality academics and personalized attention from faculty to help their students reach their highest potential – a message that needed to be more clearly delivered to potential students on their first interaction with The Mount’s website. 

Services:

Competitive analysis Persona development Content & marketing strategy Content development User experience planning and User interface design Responsive webpage design & development CMS customization & implementation

With a desire to more impactfully connect with prospective students online but no need for a complete website redesign, Mount St. Joseph University needed updated, strategic digital pathways and creative messaging deployed within their current website.

Services:

Competitive analysis Persona development Content & marketing strategy Content development User experience planning and User interface design Responsive webpage design & development CMS customization & implementation

Challenge

With virtual engagement replacing in-person campus events and visits as a result of the COVID-19 pandemic in 2020, Mount St. Joseph University needed to quickly make impactful updates to key pages on their website to capture the attention of prospective students.

Commonly referred to as ‘The Mount,’ Mount St. Joseph is a Catholic University located in the near suburbs of Cincinnati, Ohio. The University prides itself on delivering high-quality academics and personalized attention from faculty to help their students reach their highest potential – a message that needed to be more clearly delivered to potential students on their first interaction with The Mount’s website. 

Responsive screens showing the new MSJ web design
Detail of one of the hero images from the home page with our new messaging "Climb Higher. To reach your peak, start at the Mount."
Pages from the web style guide we created for the MSJ website updates, showing new color palettes, typography and page components
Mobile screens showing the updated UI and UX of the MSJ website
Mobile view of the search functionality on the Majors, Minors & Programs page

Strategy 

The Mount needed to capture the attention of prospective students online and create an emotional connection with them to generate engagement in the form of requests for information and online application submissions.

The Sanger & Eby team began the project by performing a competitive audit on peer websites. We then created journey maps for key student types to imagine how students would utilize the site and ensure they had ready access to key features like “Request More Information,” a video tour of the campus and the online application.

To set The Mount apart from competitors and most effectively communicate their key differentiator of helping students to reach their highest potential, our team developed over-arching messaging for The Mount, with supporting copy for priority web pages. On client approval, our team then developed refined UI/UX mockups with the copy in place.

As this was not a full website redesign and rather a refresh of key pages, our pages had to fit within the existing web environment. Sanger & Eby developers carefully coded the approved design and content updates within the existing Cascade CMS environment.

Tech stack

The following languages and platforms were used to bring this project to life:

Languages

HTML5
CSS
Apache Velocity

CMS

Cascade CMS

APIs/integrations

Slick Carousel

Results

Our strategic website refresh enhanced the experience of Mount St. Joseph University’s website and helped to more clearly communicate The Mount’s competitive advantage for prospective students.

If your college website could be working harder to communicate your value and engage prospective students, let’s talk!