Talent programs increase awareness, interest and employee engagement

Macy’s has a deep and long-standing commitment to developing high potential associates. The company focuses on training its best and brightest to realize their full potential within the organization through talent development programs including The Leadership Institute, Leadership Matters and other targeted training programs for every type of role: executives, managers, merchants, and store associates.

A Long-standing Partnership

Sanger & Eby has partnered with Macy’s Talent Development team to bring these training programs to life by creating:

  • training program branding and collateral
  • tools to deliver training content
  • a system for registering and tracking attendees
  • powerful, robust intranet sites to house reference materials, discussion forums for past and present attendees
  • communication materials to build awareness such as brochures and videos  
  • an interactive performance review kit form to track ratings and results

Services:

Focus groups & stakeholder interviews Communication strategy Content strategy & development Print & digital design Information architecture development & user experience planning Responsive website design & development Custom application development Data architecture & systems integration Ongoing maintenance & support

Macy’s has a deep and long-standing commitment to developing high potential associates. The company focuses on training its best and brightest to realize their full potential within the organization through talent development programs including The Leadership Institute, Leadership Matters and other targeted training programs for every type of role: executives, managers, merchants, and store associates.

Services:

Focus groups & stakeholder interviews Communication strategy Content strategy & development Print & digital design Information architecture development & user experience planning Responsive website design & development Custom application development Data architecture & systems integration Ongoing maintenance & support

A Long-standing Partnership

Sanger & Eby has partnered with Macy’s Talent Development team to bring these training programs to life by creating:

  • training program branding and collateral
  • tools to deliver training content
  • a system for registering and tracking attendees
  • powerful, robust intranet sites to house reference materials, discussion forums for past and present attendees
  • communication materials to build awareness such as brochures and videos  
  • an interactive performance review kit form to track ratings and results
Three logos for different training programs at Macy's: CONNECT Senior Leadership Training Conference; Strategic Leaders Developmnet Program; and Driving Growth Merchant Development Program sitting to the left of three young, diverse Macy's leaders in training.
Cover and spread from the Leadership Matters program brochure. The cover image features a confident black woman staring directly into the camera with a bold, red and black, all-caps headline that reads Leadership Matters. The spread has a bold, red and black, all-caps headline that reads "Great leaders deliver great results" and illustrates the leadership pipeline at Macy's.
A cosmetics department manager teaches a sales associate how to use the point of sale system at Macy's. The manager is a tall, bald, Caucasian man and the sales associate is an average height Asian woman with chin-length black hair. Both are very polished, wearing black clothing and smiling.

The Leadership Institute

Macy’s trains its best and brightest managers at The Leadership Institute. The registration process for The Leadership Institute programs originally were overly-complex and managed manually. We developed an online registration platform with a backend administration portal that streamlined and shortened the application process and automated several tasks to reduce administrative overhead.

Next we developed an intranet site to communicate leadership philosophy, facilitate training sessions and serve as a resource library for Macy’s vast store of knowledge. We conducted research and found one of the primary needs of attendees was to be able to communicate with one another — both past and current. We implemented discussion boards that enable this communication and give attendees a way to share their own best practices and learn from their colleagues. Interactive polls and surveys facilitate continual improvement and enrichment of the program.

The next step was to ensure the right people knew about this career development resource. To drive traffic and increase awareness, the Sanger & Eby team designed communication materials for distribution within the Macy’s organization to promote the site and The Leadership Institute.

Leadership Matters

When Macy’s rolled out their entirely new leadership structure, they also implemented Leadership Matters, a new leadership training program committed to training leaders at every level and function. Macy’s partnered with Sanger & Eby to bring the new program to life through a range of communication tools including a brochure, website, train-the-trainer webinar, interactive performance review kit and intranet site. This wide range of formats increase program adoption and engagement, streamline management and administration and increase their efficiency.

Tech stack

The following languages and platforms were used to bring this project to life:

Languages

HTML5
CSS3

Frameworks/tools

ASP
ASP.NET
jQuery

CMS

SharePoint

Results

The communication platforms, tools and campaigns that Sanger & Eby has helped Macy’s create have led to increased awareness, interest and participation in leadership development programs at the company. In particular, The Leadership Institute has seen a dramatic increase in attendance and online participant engagement since the Sanger & Eby team was engaged. We are proud to continue working with Macy’s to foster leaders in their forward-thinking organization!

 

We can help you deliver results with custom training programs and communications. Let’s talk!