We created an adaptable content and design template system for recruiting that could be customized for each market more efficiently. Content focused on the many benefits of doing business with EyeMed and was supported by industry statistics, aspirational lifestyle photography, effective headlines and strong call to actions.
We emphasized the benefits of working with EyeMed and highlighted their bright, engaging photography that reflected each market. To support the initiative, we also created a compelling video to promote and highlight why working with EyeMed is different. The video was used as a tool for recruiters to help dispel misconceptions, while outlining and emphasizing the benefits for their providers.
Provider campaigns were rolled out in markets across the country, sparking contract rates as high as 80%. EyeMed received an increased demand from partners to create more provider campaigns following the successful launch. EyeMed continues to grow on all fronts.