New positioning and full-scale recruiting campaign helped Clark State Community College boost enrollment at a time when enrollment at colleges across the state was declining.
Challenge
As state funding criteria shift from an enrollment-based system to an outcome-based one, Clark State Community College needed an enhanced branding and enrollment campaign that would tell the College’s story in an effective and engaging way. This meant a refreshed brand and identity system that would appeal to identified target markets and provide the foundation for a new marketing and advertising campaign. Clark State engaged Sanger & Eby to develop its new brand and refresh its brand identity, as well as create marketing and advertising pieces, including a new college website.
Services:
Competitive analysis
Focus groups & stakeholder interviews
Positioning & messaging
Content strategy & development
Brand development
Print & digital design
Measurement & analytics planning
New positioning and full-scale recruiting campaign helped Clark State Community College boost enrollment at a time when enrollment at colleges across the state was declining.
Services:
Competitive analysis
Focus groups & stakeholder interviews
Positioning & messaging
Content strategy & development
Brand development
Print & digital design
Measurement & analytics planning
Challenge
As state funding criteria shift from an enrollment-based system to an outcome-based one, Clark State Community College needed an enhanced branding and enrollment campaign that would tell the College’s story in an effective and engaging way. This meant a refreshed brand and identity system that would appeal to identified target markets and provide the foundation for a new marketing and advertising campaign. Clark State engaged Sanger & Eby to develop its new brand and refresh its brand identity, as well as create marketing and advertising pieces, including a new college website.
