Attracting and retaining top talent is becoming more and more challenging in today’s competitive market. So how do you set yourself apart from the competition? The answer: through your employer brand.
Communicating your employer brand brings an organization to life and allows potential applicants and current employees to engage and form connections. Here are a few tips from our experts to help you communicate your employer brand:
- Integrate your employer brand into your career site. Career sites are more than just a place to post open positions, they have evolved into a place for companies to communicate different aspects of their business; their culture, benefits and perks, work environment and career development opportunities. In fact, 75% of candidates consider employer brand when deciding whether to accept or decline an offer.
- Include authentic videos and images. Using imagery and videos shows your audience your culture and who they will be working with, and gives potential applicants a sense of how they will fit within your company. Candidates can spot stock photography and overly staged videos, so follow mom’s advice and “be yourself.”
- Embrace social media. Develop a social media strategy that highlights your employer brand – and don’t be afraid to use different platforms to show different aspects of your company. Each platform should use its own mix of messaging and voice. For example, Instagram and Snapchat are more visually focused, so these may be the platforms your company uses to showcase your company culture and day-to-day life, plus they allow interaction from current employees.
- Utilize your internal sites. Incorporating your employer brand on your internal sites provides a consistent experience as users transition from candidate to employee. Creating a streamlined, user-friendly experience can increase employee engagement and encourage retention.
Ready to get started? We’re ready to work with you to create an employer branding strategy that will bring your brand to life.