Google is prioritizing mobile in 2021. Are you ready?

When it comes to your website and SEO, ignorance is not bliss. These simple tips will help you prepare for the mobile-first changes coming to Google indexing.

Illustration of a magnifying glass over a Google search bar.

If your website doesn’t work on mobile, Google will no longer rank your site in search.

You might have read hints over the last couple of years that Google would be prioritizing search rankings based on a site’s mobile performance only. Well, it is official—Google will be making the mobile-first switch in March 2021. A well designed and developed website should work the same way across all devices, including desktop computers, laptops, tablets and mobile phones.

If your mobile site isn’t perfect, now is the time to get it there.

 

Here are 3 simple steps you can take to prepare for mobile-first indexing:

Step 1: Perform a Google Mobile Friendly Test.

This test will tell you if Google sees any issues with your mobile website. Testing how easily a visitor can use your site on a mobile device will help make sure your website is performing well on all devices.

Step 2: Check your site speed.

Having a site that loads in under 3 seconds is essential for ranking with Google — and even more so with mobile sites. Check your speed for free with GT Metrix.

Step 3: Spend time using your site on mobile.

Take note of your mobile experience. Can you navigate your site on your phone? Does your content adapt to different screen sizes? Can you easily find what you need? Performing tests will reveal any technical issues, but if you don’t like using your site on mobile… neither will your audience.

Are you ready for mobile-first indexing? If not, we can help you get there! Let’s talk about what changes you need to make to ensure your mobile experience will rank with Google.